Swiftlet Labs Brand Guidelines

Guidance and resources for showcasing the Swiftlet Labs brand consistently and professionally.

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01The wordmark

The wordmark is our primary mark: the name in lowercase between code brackets, with the brackets cut slightly heavier than the word. That weight difference is deliberate, so please use the files below rather than typing the wordmark out in a font.

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FOR LIGHT BACKGROUNDSSVG ↓

02The monogram

For tight spaces, the Swiftlet Labs monogram is the minimal way to refer to Swiftlet Labs. Given the Swiftlet Labs wordmark has better brand recognition, the use of the monogram should be restricted to areas where it’s impractical to use the wordmark.

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FOR LIGHT BACKGROUNDSSVG ↓
Light monogram on a dark rounded tile
ROUNDED · DARKSVG ↓PNG ↓
Dark monogram on a light rounded tile
ROUNDED · LIGHTSVG ↓PNG ↓
Light monogram on a dark square tile
SQUARE · DARKSVG ↓PNG ↓
Dark monogram on a light square tile
SQUARE · LIGHTSVG ↓PNG ↓

FAVICON — SWITCHES WITH THE VIEWER’S COLOR SCHEMESVG ↓

03The color

The marks appear in exactly two colors — a near-black and a near-white, the same pair this site is built on. Use the dark ink on light backgrounds and the light ink on dark backgrounds; the marks never take a third color. Click a value to copy it.

USAGE

A friendly reminder that these graphics are proprietary and protected under intellectual property laws. Please don’t alter these files in any way, or display them in a way that implies a relationship with, affiliation with, or endorsement by Swiftlet Labs of your product, service, or business. Don’t use these graphics as part of your own product, business, or service’s name, or combine them with any other graphics, without written consent from Swiftlet Labs. Get in touch if you have questions.